Gruuthusemuseum
Arguably the city's finest museum lies within a house built in the 15th century for the Gruuthuses, a powerful family who made their money on the exclusive right to sell "gruut," an herbal mixture used for flavoring beer. Louis, the patriarch behind its rise, was a businessman, diplomat, patron, and a lover of culture. Of course, its history didn't end there, and it has stood throughout the ups and downs of one of the great medieval cities. The museum tells the story of Bruges through its most powerful family and their legacy of art and relics, but also through the museum's own collection of crafts—lace, amber, porcelain, jewels—that formed the backbone of the city's trade.